BTO members receive our exciting, full-colour 40-page magazine BTO News four times a year. BTO News keeps you informed of the work of the Trust and related topical issues concerning birds and the environment, all illustrated with stunning photographs.
Issue 352, Autumn 2024
Find out about conservation decision science, how to read the habitat, how birds are shifting the timing of their migration and why BTO decided to join the Restore Nature Now march in June 2024.
- Join BTO today and receive your copy of BTO News
See how we use your records, and how vital they are for our work, contributing enormously to our research understanding bird populations and identifying effective conservation measures. You will also learn about other BTO research, new and upcoming surveys and how you can help.
Each feature-packed issue also tells you the latest bird news, gives information on recently published books and reviews of new products, includes top tips on bird ID, and lets you know of events, training courses and conferences around the country.
Preview some articles
The secret lives of wintering Blackcaps
Road testing
Opinion piece by Alison Johnston
Opinion piece by Gordon Kirk
Ornithological masterclass: avian evolution
The secret lives of wintering Blackcaps
Advertising
BTO News is the official membership magazine of the British Trust for Ornithology. The magazine serves as an entertaining and informative vehicle for members and supporters to find out about the results of BTO surveys and research findings. BTO News also contains features on all aspects of birdwatching and bird study, including details of BTO activities, news and book reviews.
Circulation
BTO News is published four times a year and distributed to members in England, Scotland, Wales and Northern Ireland. Our current circulation is 18,000), but your advertising will reach a wider readership, as copies of BTO News are sent to press contacts and members of our corporate membership scheme, for staff and customers to review. Copies are also available at conferences and events around the country.
Readership
BTO members are active and dedicated. They find BTO News a valuable source of information and generally read the magazine in its entirety. Thereafter, they keep their copies to refer back to. As an advertiser, you will be exposed to an attentive, affluent audience within an editorial environment that is well respected by birdwatchers across the nation.
It offers ideal advertising opportunities for a variety of businesses. Our readers have an active interest in ornithology, wildlife, the countryside, outdoor activities, optical equipment, holidays, books, clothing, art, gardening, cameras and items relating to birds and birdwatching. Currently, only two pages worth of advertisements are included in this 40-page magazine, which means that your advert will stand out from the crowd.
Contact us
- BTO News Advertising, BTO, The Nunnery, Thetford, Norfolk, IP24 2PU
- Telephone: 01842 750050
- Email: advertising@bto.org
Advertising Rates
| Type | Rate |
| Outside Back Cover | £1,000 |
| Half Page | £490 |
| Inserts | On application* |
All rates exclusive of VAT.
*Inserts should be A4 or A5 and we request an example prior to acceptance.
Discounts
- 5% discount for two consecutive issues
- 10% discount for four or more issues
- 10% discount to members of the BTO Corporate Membership Scheme
Mechanical Data (page sizes mm)
| Page Size | Depth | x | Width |
| Back cover (trimmed) | 297 | x | 210 |
| Back cover (bleed) | 307 | x | 220 |
| Half page across | 125 | x | 187 |
Printing/Production
Printed by offset litho. Binding: two saddle stitches. Extra typesetting, artwork, colour separation will be charged at cost. PC formatted preferred. Copy can be sent in PDF format, JPEG/TIF or as an InDesign file (with hard copy). Please send on either a CD or by email to advertising@bto.org.
- Download a PDF of our Advertising Terms and Conditions